WEST ALLIS, Wis. (February 21, 2025) – Today, officials of Milwaukee Mile at Wisconsin State Fair Park are proud to rev up excitement surrounding the NTT INDYCAR SERIES returning to the Milwaukee Mile by welcoming new title sponsor Snap-on. Founded in Milwaukee in 1920, Snap-on is a longtime racing partner, serving as sponsor of the Team Penske INDYCAR program since 1981. In 2025, Snap-on opens new doors with its first-ever multiyear agreement as the title sponsor of the race weekend. The Snap-on Milwaukee Mile 250 Weekend will take place at the oldest continuously operating motor speedway in the world and welcome fans from across the globe to experience the best of INDYCAR racing and unmatched Wisconsin energy.

“We take immense pride in all things Wisconsin. This partnership between two iconic and hardworking brands, Snap-on and the Milwaukee Mile, is a perfect match,” said Shari Black, CEO of Wisconsin State Fair Park. “Tradition and innovation are in the DNA of both our organizations and those values will act as our roadmap to success. I’m confident this collaboration will elevate the event – on the track and in our Free Fan Zone.”

Snap-on proudly manufactures in 15 facilities across the U.S., including two in Wisconsin. As a leading global innovator, manufacturer, and marketer of tools and equipment, Snap-on exclusively serves professionals, the makers and fixers who are essential in our day-to-day lives, from repair garages to aviation hangars to oil and gas platforms and more.

At this race, Snap-on will commemorate its 105th anniversary with makers and fixers in attendance from its Milwaukee hand tool plant, located in the city where it all began. Simultaneously, Snap-on celebrates its 44th year as a partner in INDYCAR racing in 2025.

“Born in Milwaukee 105 years ago and still proudly producing tools in this city and in factories all across America for the makers and fixers, the working men and women who keep our nation moving forward, we are honored to be the title sponsor of this exciting INDYCAR race weekend. Our partnership with INDYCAR and with Team Penske runs proud and deep,” said Nick Pinchuk, chairman and chief executive of Snap-on Incorporated. “It’s only fitting to be racing at this historic oval track, working with the extraordinary team at INDYCAR, hosting the Snap-on people of work, and celebrating the local Milwaukee community and its renowned Wisconsin State Fair Park. We look forward to an exciting and memorable summer weekend for all.”

“Snap-on has been a trusted partner for more than 40 years and the company has a long history and tradition in INDYCAR racing,” said Roger Penske. “As a global industry-leading brand based in Wisconsin, Snap-on is the perfect fit as title sponsor of the NTT INDYCAR SERIES race weekend at the Milwaukee Mile – the world’s most historic oval track at Wisconsin State Fair Park. We look forward to celebrating Snap-on’s 105th anniversary this summer during the Snap-on Milwaukee Mile 250 Weekend, and we are excited to add to the legacy of INDYCAR racing in Milwaukee for years to come with Snap-on’s continued support.”

Wisconsin State Fair Park, which is home to one of the nation’s most popular state fairs, will host the Snap-on Milwaukee Mile 250 Weekend, featuring a 250-mile NTT INDYCAR SERIES race on Sunday, August 24. On-track activities will begin on Saturday, August 23, followed by INDY NXT by Firestone and NTT INDYCAR SERIES races on Sunday. The stakes will be high for the Snap-on Milwaukee Mile 250 Weekend as the event will host the 2025 season’s second to last round of racing for both the NTT INDYCAR SERIES and INDY NXT by Firestone.

In 2024, the NTT INDYCAR SERIES hosted a doubleheader race weekend at the Milwaukee Mile, with Arrow McLaren’s Pato O’Ward capturing the first race and Scott McLaughlin of Team Penske claiming the win in the second series race on the legendary oval. With thrilling on-track action that featured more passes than any INDYCAR race in the history of the Milwaukee Mile, it marked INDYCAR’s first event hosted at the track since 2015. Former INDYCAR SERIES champions Scott Dixon (2009) and Will Power (2014) are the other current active series drivers who have won at the Milwaukee Mile.

Tickets for the 2025 Snap-on Milwaukee Mile 250 Weekend, August 23-24, will go on sale in the coming weeks. Learn more about the event here.

Snap-on Incorporated
Snap-on Incorporated is a leading global innovator, manufacturer, and marketer of tools, equipment, diagnostics, repair information, and systems solutions for professional users performing critical tasks, including those working in vehicle repair, aerospace, the military, natural resources, and manufacturing. From its founding in 1920, Snap-on has been recognized as the mark of the serious and the outward sign of the pride and dignity working men and women take in their professions. Products and services are sold through the company’s network of widely recognized franchisee vans, as well as through direct and distributor channels, under a variety of notable brands. The company also provides financing programs to facilitate the sales of its products and to support its franchise business. Snap-on, an S&P 500 company, generated sales of $4.7 billion in 2024 and is headquartered in Kenosha, Wisconsin. Visit snapon.com and makersandfixers.com.

The Milwaukee Mile and Wisconsin State Fair Park
The Milwaukee Mile is the oldest continuously operating motor speedway in the world. It was built as a privately owned horse track in 1876 and hosted its first automobile race in 1903. In 1891, the Agricultural Society of Wisconsin purchased a parcel of land, including the track, which became the permanent location of the annual Wisconsin State Fair. Many historic racing moments took place at the Milwaukee Mile, and auto racing icon A.J. Foyt competed in more races at the legendary oval than any other facility. Wisconsin State Fair Park is a year-round entertainment venue hosting hundreds of events and meetings annually throughout the four seasons, including the annual Wisconsin State Fair, presented by UScellular. The Wisconsin State Fair takes place for 11-days each year and annually welcomes an average of one million visitors to experience the state’s largest agriculture showcase as well as a plethora of food, shopping, rides, games, and entertainment. The State Fair Park is home to the Exposition Center, Tommy G. Thompson Youth Center, Milwaukee Mile Speedway, Wisconsin Products Pavilion, and many other facilities. Visit WiStateFair.com for more details.

Wisconsin State Fair Park officials are proud to showcase the impressive economic impact generated by last year’s INDYCAR race weekend at the historic Milwaukee Mile in a new study created in partnership with University of Wisconsin-Whitewater’s Fiscal and Economic Research Center.

The 2024 Milwaukee Mile 250s Weekend brought an estimated impact of $41 million, exceeding Wisconsin State Fair Park officials’ initial projection of $25 million.

This study analyzed the direct and indirect economic impacts made during the Milwaukee Mile 250s over Labor Day Weekend, August 30 - September 1, 2024. These include immediate benefits like jobs created at the venue and the revenue from attendees and vendors directly associated with the event. The impact extends beyond the Milwaukee Mile as the surge of race fans, many from out-of-town, boosted the economy through increased hotel stays and visits to local restaurants and shopping areas.

As the first INDYCAR event hosted at the historic one-mile oval track since 2015, the 2024 Milwaukee Mile 250s Weekend welcomed 42,025 fans over the three-day event. Key takeaways from the study highlight Milwaukee area stays and spending value in categories like lodging, transportation, and food & beverage.

Notable statistics from the recent study include:

• An impact of $41 million to the local economy
• On average, travel parties spent $607 on lodging over the weekend, $262 on transportation to and from the event, $230 in food & beverages purchased on non-race days, and $123 in food & beverages purchased on race days
• Lodging: 30.4% of attendees spent three nights in the Milwaukee area, 24% spent two nights, and 15% spent four nights
• Transportation: 64.4% of attendees traveled more than 50 miles to arrive at the Milwaukee Mile at Wisconsin State Fair Park
• Generation of 360 direct and indirect jobs with an estimated $13.4 million in labor income

While the doubleheader race brought in millions of dollars in economic impact, Wisconsin State Fair Park officials know the effect is far greater than just financial – the success of the event strengthens community engagement while heightening overall interest in Wisconsin tourism.

"Our commitment to creating a successful and enjoyable event was fueled not only by the potential economic impact, but our community’s investment in the Milwaukee Mile,” said Shari Black, CEO and Executive Director of Wisconsin State Fair Park. "While this is just one of our many events, it opens the door to an even larger impact as visitors are exposed to Wisconsin State Fair Park has to offer as well as Milwaukee as a whole."

The weekend of racing exceeded expectations not just in terms of its economic impact, but across the NTT INDYCAR SERIES as well. Several competition records were broken, and several awards were clinched over the action-packed weekend, leading to a value of $160 million in earned media and delivering an unforgettable experience for fans.

With state funding through Wisconsin State Fair Park partners, more than $3 million in track improvements are invested in the facility infrastructure and allow these races to thrive on the track. More in track enhancements are in the works and will be completed before next season’s INDYCAR weekend scheduled for August 23 - 24, 2025.

For this study, UW-Whitewater Fiscal and Economic Research Center (FERC) utilized IMPLAN to give quantitative assessment of Milwaukee Mile's impact on the Milwaukee area and Wisconsin as a whole. By utilizing IMPLAN, the FERC was able to meticulously assess the ripple effects of such a significant sporting event on the local and regional economy. IMPLAN is an input-output method of measuring economic impact.

Momentum is already starting to build for this year’s Milwaukee Mile 250 Weekend. Learn more on our website here.

The Milwaukee Mile and Wisconsin State Fair Park: The Milwaukee Mile is the oldest continuously operating motor speedway in the world. It was built as a privately owned horse track in 1876 and hosted its first automobile race in 1903. In 1891, the Agricultural Society of Wisconsin purchased a parcel of land, including the track, which became the permanent location of the annual Wisconsin State Fair. Many historic racing moments took place at the Milwaukee Mile, and auto racing icon A.J. Foyt competed in more races at the legendary oval than any other facility. Wisconsin State Fair Park is a year-round entertainment venue hosting hundreds of events and meetings annually throughout the four seasons, including the annual Wisconsin State Fair, presented by UScellular. The Wisconsin State Fair takes place for 11-days each year in early August, and annually welcomes an average of one million visitors to experience the state’s largest agriculture showcase as well as a plethora of food, shopping, rides, games and entertainment. The State Fair Park is home to the Exposition Center, Tommy G. Thompson Youth Center, Milwaukee Mile Speedway, Wisconsin Products Pavilion, and many other facilities. Visit WiStateFair.com for more details.

INDYCAR is the Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone. The NTT INDYCAR SERIES features an international field of the world's most versatile drivers – including two-time and reigning series champion Alex Palou, six-time series champion Scott Dixon, two-time series champion and reigning Indy 500 winner Josef Newgarden and four-time Indianapolis 500 winner Helio Castroneves – who compete on superspeedways, short ovals, street circuits and permanent road courses. The 2024 season consists of 17 races in the United States and Canada and is highlighted by the historic Indianapolis 500 presented by Gainbridge. The NTT INDYCAR SERIES, INDY NXT by Firestone, the Indianapolis Motor Speedway and IMS Productions are owned by Penske Corporation, a global transportation, automotive and motorsports leader. For more information on INDYCAR and the NTT INDYCAR SERIES, please visit www.indycar.com. For more information on INDY NXT by Firestone, please visit www.indynxt.com.

As reported by the Des Moines Register and Forbes, Iowa based Hy-Vee will be scaling back INDYCAR involvement including sponsorship of the Milwaukee MIle race in 2025.

Hy-Vee, a supermarket chain in nine Midwestern states based in West Des Moines, Iowa, confirmed today that it had previously spoken to Rahal Letterman Lanigan Racing and confirmed that it would not be renewing as a team sponsor.

A member of Hy-Vee senior management also said the company would not be sponsoring any team in IndyCar next year, and was also ending its sponsorship on the revived IndyCar race at The Milwaukee Mile next season.

“We are no longer sponsoring the Milwaukee race. We are just concentrating on the races in Iowa.”

In a wild race that featured more twists than a pretzel factory, Scott McLaughlin held off six-time NTT INDYCAR SERIES champion Scott Dixon to win the second race of the Hy-Vee Milwaukee Mile 250s doubleheader Sunday.

New Zealand native McLaughlin earned his series high-tying third victory of the season in the No. 3 Gallagher Team Penske Chevrolet, finishing .4558 of a second ahead of fellow Kiwi Dixon in the No. 9 PNC Bank Chip Ganassi Racing Honda. Colton Herta placed third in the No. 26 Gainbridge Honda of Andretti Global with Curb-Agajanian.

“That was the most fun race I’ve had in INDYCAR,” McLaughlin said. “It was a blast. We just stuck with it. The car wasn’t quite good at the start, and we just tuned her up, and it was awesome. A lot better in traffic today, which helped a lot.

“Yeah, burn the house down tonight. That was awesome. I’m pumped.”

Full Race Recap

Race Results

Pato O’Ward won the first race of the Hy-Vee Milwaukee Mile 250s on Saturday, and Will Power tightened his NTT INDYCAR SERIES championship duel with Alex Palou with two races remaining this season.

O’Ward earned his third victory of the season in the No. 5 Arrow McLaren Chevrolet, beating the No. 12 Verizon Business Team Penske Chevrolet of Power to the finish by 1.8215 seconds. O’Ward’s seventh career victory came after three consecutive finishes of 15th or lower since late July, effectively removing him from the title race.

“We had a really tough weekend last week in Portland, and this is a great way to bounce back,” O’Ward said. “We have another opportunity tomorrow. The car was fantastic. It was getting a little gnarly there at the end, but glad I could bring it home for the boys. They were fantastic on pit stops. Strategy was amazing.”

Full Race Recap

Race Results

Plus, phenomenal free concerts just revealed and premium tickets released for this epic weekend!

The Hy-Vee Milwaukee Mile 250s Weekend today announced the debut of a brand-new experience for Milwaukee Mile and State Fair fans alike – the Free Fan Zone. Open and free to the public, the Free Fan Zone will be located in the heart of the Wisconsin State Fair Park, just outside the Milwaukee Mile Grandstands. This lively area is the perfect place to stop before or after an incredible race viewing experience and new racing fans who want to be a part of the buzz can enjoy classic State Fair vendors and energy.

Featuring the Milwaukee Mile as the center point, the Free Fan Zone will be a similar footprint to Wisconsin State Fair Park’s Harvest Fair and will be packed with just as much fun as the beloved fall event. Plus, the action-packed NTT INDYCAR SERIES doubleheader races on the iconic one-mile oval track will be a can’t miss event for this upcoming Labor Day Weekend, August 30 – September 1.

FREE BANK FIVE NINE AMPHITHEATER HEADLINERS

• Friday, August 30 at 7:00 p.m. – Ian Munsick
• Saturday, August 31 at 7:00 p.m. – Quiet Riot

The Bank Five Nine Amphitheater will be located within the Free Fan Zone with no ticket needed to enjoy these shows. The full Bank Five Nine Amphitheater schedule with day-time entertainment will be announced later this summer.

Additionally, attendees can experience live music on a variety of vendor stages throughout the weekend and much more to come.

PREMIUM 400-LEVEL TICKETS AND GARAGE PASSES ARE NOW ON SALE!

Beyond the fun and festivities in the Free Fan Zone, fans can also secure premium Grandstand seats and purchase Garage Passes for an up-close view of the action during Hy-Vee Milwaukee Mile 250s Weekend. With a wide variety of viewing options available, fans can choose the package that best fits their holiday weekend plans.

• Hy-Vee Milwaukee Mile 250s Weekend Pass – Best value for racing fans who want to experience every second of this epic weekend! Includes race admission for the entire weekend.
• Hy-Vee Milwaukee Mile 250 Saturday Pass – Experience the Saturday racing action with 400-level tickets just released featuring some of the best Grandstand views available.
• Hy-Vee Milwaukee Mile 250 Sunday Pass – Enjoy the final day of racing at the Milwaukee Mile with 400-level tickets just released for exclusive Grandstand seating.
• NEW: Hy-Vee Milwaukee Mile 250s Garage Pass – For fans that want to get as close to the high-speed action as possible, Garage Passes are now available for purchase. A Garage Pass is the perfect add-on to any race admission ticket.

WHEN:

Hy-Vee Milwaukee Mile 250s Weekend schedule:

• Friday, August 30 – Gates open at 1:30 p.m. | NTT INDYCAR SERIES and INDY NXT by Firestone Practice
• Saturday, August 31 – Gates open at 10 a.m. | INDY NXT by Firestone Race and NTT INDYCAR SERIES Race 1 starts at 5:00 p.m. CT
• Sunday, September 1 – Gates open at 10 a.m. | NTT INDYCAR SERIES Race 2 starts at 1:30 p.m. CT

About the Milwaukee Mile and Wisconsin State Fair Park:

The Milwaukee Mile is the oldest continuously operating motor speedway in the world. It was built as a privately-owned horse track in 1876 and hosted its first automobile race in 1903. In 1891, the Agricultural Society of Wisconsin purchased a parcel of land, including the track, which became the permanent location of the annual Wisconsin State Fair. Many historic racing moments took place at the Milwaukee Mile, and auto racing icon A.J. Foyt competed in more races at the legendary oval than any other facility. Wisconsin State Fair Park is a year-round entertainment venue hosting hundreds of events and meetings annually throughout the four seasons, including the annual Wisconsin State Fair, presented by UScellular. The Wisconsin State Fair takes place for 11-days each year in early August, and annually welcomes an average of one million visitors to experience the state’s largest agriculture showcase as well as a plethora of food, shopping, rides, games, and entertainment. The Fair Park is home to the Exposition Center, Tommy G. Thompson Youth Center, Milwaukee Mile Speedway, Wisconsin Products Pavilion, and many other facilities. Visit WiStateFair.com for more details.

About INDYCAR

INDYCAR is the Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone. The NTT INDYCAR SERIES features an international field of the world's most versatile drivers – including two-time and reigning series champion Alex Palou, six-time series champion Scott Dixon, two-time series champion and reigning Indy 500 winner Josef Newgarden and two-time series champion Will Power – who compete on superspeedways, short ovals, street circuits and permanent road courses. The 2024 season will consist of 17 races in the United States and Canada and is highlighted by the historic Indianapolis 500 presented by Gainbridge. The NTT INDYCAR SERIES, INDY NXT by Firestone, the Indianapolis Motor Speedway and IMS Productions are owned by Penske Corporation, a global transportation, automotive and motorsports leader. For more information on INDYCAR and the NTT INDYCAR SERIES, please visit www.indycar.com. For more information on INDY NXT by Firestone, please visit www.indynxt.com.

Celebrating INDYCAR’s return to the historic Milwaukee Mile on Labor Day weekend, the Wisconsin State Fair Park today announced that fans can purchase camping packages and infield parking for the August 30-September 1 event weekend. Offering the unique opportunity to get closer to the racing action and celebrate the holiday weekend at the world’s most historic race track, camping and infield parking for the Hy-Vee Milwaukee Mile 250s is an affordable and exclusive way to experience the first INDYCAR event in Milwaukee in nearly a decade.

The Hy-Vee Milwaukee Mile 250s infield camping package includes a premium campsite, infield parking for the entire weekend, along with four passes to enjoy all the activities on and off the track during the three-day event. Fans are encouraged to purchase quickly as only 100 infield camping spots are available for the weekend. Priced at $515 for the complete weekend package, Hy-Vee Milwaukee Mile 250s infield camping provides substantial savings and ensures an immersive and unforgettable racing experience. Infield camping packages are on sale NOW at https://wistatefair.com/wsfp/indycarweekend-at-the-milwaukee-mile/.

“There is a great tradition of camping at the Milwaukee Mile and we are so excited to welcome fans back to the track by providing unique infield access and a special way to enjoy the return of INDYCAR on Labor Day Weekend,” said Shari Black, CEO and Executive Director of Wisconsin State Fair Park. “Whether you are an avid race fan or you’re looking for a fun and exciting way to celebrate the holiday weekend, camping in the infield during the Hy-Vee Milwaukee Mile 250s will provide a truly memorable experience.”

In addition to camping, fans can purchase infield parking passes for the Hy-Vee Milwaukee Mile 250s in advance or during race weekend, with limited spaces available. Infield parking passes may be purchased online in advance of race weekend at $35 per vehicle, per day on both Saturday and Sunday. Infield parking passes will not be available on Friday of race weekend. Vehicles with an infield pass will access the parking area through the infield tunnel located beneath the main grandstands at the Milwaukee Mile. Passes for the general parking areas located at the Milwaukee Mile are also available for purchase.

Friday general parking passes are priced at $10 per vehicle while both Saturday and Sunday general parking passes are $20 per vehicle.

Featuring 250-mile NTT INDYCAR SERIES races on both Saturday and Sunday during the special holiday doubleheader weekend, the Hy-Vee Milwaukee Mile 250s marks the first INDYCAR event hosted at the iconic one-mile oval since 2015. With on-track action beginning on Friday, August 30, fans will experience a turbocharged weekend festival featuring thrilling racing, live music, amazing food and access to many of the popular displays and activities that have become a tradition at the annual Wisconsin State Fair.

Both of the event’s NTT INDYCAR SERIES races will be available for live streaming on Peacock, while Sunday's race will be televised live on USA Network at 1:30 p.m. CT.

In addition to the NTT INDYCAR SERIES, the rising stars of INDY NXT by Firestone will also compete at the Milwaukee Mile during the Aug. 30-Sept. 1 weekend.

To learn more and to purchase tickets and passes for Hy-Vee Milwaukee Mile 250s Weekend, visit https://wistatefair.com/wsfp/indycar-weekend-at-the-milwaukee-mile/. 

The Milwaukee Mile and Wisconsin State Fair Park:
The Milwaukee Mile is the oldest continuously operating motor speedway in the world. It was built as a privately owned horse track in 1876 and hosted its first automobile race in 1903. In 1891 the Agricultural Society of Wisconsin purchased a parcel of land, including the track, which became the permanent location of the annual Wisconsin State Fair. Many historic racing moments took place at the Milwaukee Mile, and auto racing icon A.J. Foyt competed in more races at the legendary oval than any other facility. Wisconsin State Fair Park is a year-round entertainment venue hosting hundreds of events and meetings annually throughout the four seasons, including the annual Wisconsin State Fair, presented by UScellular. The Wisconsin State Fair takes place for 11-days each year in early August, and annually welcomes an average of one million visitors to experience the state’s largest agriculture showcase as well as a plethora of food, shopping, rides, games and entertainment. The Fair Park is home to the Exposition Center, Tommy G. Thompson Youth Center, Milwaukee Mile Speedway, Wisconsin Products Pavilion, and many other facilities. Visit WiStateFair.com for more details.

INDYCAR is the Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone. The NTT INDYCAR SERIES features an international field of the world's most versatile drivers – including two-time and reigning series champion Alex Palou, six-time series champion Scott Dixon, two-time series champion and reigning Indy 500 winner Josef Newgarden and four-time Indianapolis 500 winner Helio Castroneves – who compete on superspeedways, short ovals, street circuits and permanent road courses. The 2024 season consists of 17 races in the United States and Canada and is highlighted by the historic Indianapolis 500 presented by Gainbridge. The NTT INDYCAR SERIES, INDY NXT by Firestone, the Indianapolis Motor Speedway and IMS Productions are owned by Penske Corporation, a global transportation, automotive and motorsports leader. For more information on INDYCAR and the NTT INDYCAR SERIES, please visit www.indycar.com. For more information on INDY NXT by Firestone, please visit www.indynxt.com.

Wisconsin State Fair Park Welcomes Leading Midwestern Grocery Chain as Entitlement Partner for the Hy-Vee Milwaukee Mile 250s Event on Labor Day Weekend.

Adding to the excitement and anticipation of INDYCAR’s return to the historic Milwaukee Mile in 2024, the Wisconsin State Fair Park today announced that Hy- Vee, the industry-leading grocery brand that features stores across eight Midwestern states, will be the title sponsor of the Labor Day weekend racing festival in Milwaukee, August 30-September 1. The Hy- Vee Milwaukee Mile 250s represents the first INDYCAR event hosted at the world’s most historic speedway since 2015. It will also mark the first-ever NTT INDYCAR SERIES (NICS) doubleheader weekend at the Milwaukee Mile and the penultimate event of the 2024 NICS season.

One of the most active and visible brands in sports marketing, Hy-Vee’s partnership with INDYCAR and Wisconsin State Fair Park represents the company’s continued support of motorsports. The Iowa-based grocery chain first became an INDYCAR partner in 2020, as a sponsor with the Rahal Letterman Lanigan Racing (RLL) team. In addition to sponsoring the No. 45 Hy-Vee Honda for RLL with driver Christian Lundgaard in the NTT INDYCAR SERIES, Hy-Vee has served as the primary host and entitlement partner for the INDYCAR doubleheader weekend at Iowa Speedway since 2022. With a turbocharged mix of thrilling short track racing combined with world-class music, the Hy-Vee INDYCAR Race Weekend in Iowa has become one of the most popular annual events on the INDYCAR calendar. With eight grocery stores currently located across Wisconsin, Hy-Vee is expanding its motorsports presence as the title sponsor of the unique holiday weekend at the historic Milwaukee Mile. In addition to its partnership with INDYCAR, Hy-Vee is actively engaged in sports marketing activities across the Midwest. Hy-Vee has collaborated with the world-champion Kansas City Chiefs, the Minnesota Vikings, and the Green Bay Packers in the National Football League, along with other college and professional sports teams.

“With our in-store activations and events to promote Hy-Vee INDYCAR Race Weekend in Iowa already in the works, adding our name to the Milwaukee Mile 250s weekend fits into our plans for the racing season,” said Anna Stoermer, Chief Marketing Officer and Executive Vice President at Hy-Vee. “We look forward to supporting this event in Wisconsin so racing fans, as well as our employees and customers, can continue to be a part of the excitement of INDYCAR in 2024 and beyond.”

Wisconsin State Fair Park, which annually hosts one of the nation’s most popular state fairs in early August, will host the Hy-Vee Milwaukee Mile 250s weekend, featuring 250-mile NICS full points-paying races on back-to-back days. On-track activities will begin on Friday, August 30, followed by NTT INDYCAR SERIES races on both Saturday and Sunday. Both races will be available for live streaming on Peacock, while Sunday's race will be televised live on USA Network at 1:30 p.m. CT. The Hy-Vee Milwaukee Mile 250s should be crucial in this season’s INDYCAR championship battle, serving as the 15th and 16th rounds of the 17-race 2024 season schedule.

“As we begin a new era for INDYCAR at the Milwaukee Mile in 2024, Wisconsin State Fair Park is excited to welcome Hy-Vee as the title partner of the Hy-Vee Milwaukee Mile 250s,” said Shari Black, CEO and Executive Director of Wisconsin State Fair Park. “With Hy-Vee’s passion for motorsports and experience in marketing and promotions, this partnership will create so many opportunities that will benefit both of our brands. There has been so much excitement for the return of INDYCAR to the Milwaukee Mile and with Hy-Vee on board as our new entitlement partner, we can’t wait to deliver an incredible experience for our fans on Labor Day weekend.”

Located at Wisconsin State Fair Park in the Milwaukee suburb of West Allis, Wisc., the Milwaukee Mile is the world’s most historic operating speedway, hosting races since 1903. Open-wheel racing began competing at the Mile in 1939 and there has been a total of 114 INDYCAR races hosted at the track over nine decades. The NTT INDYCAR SERIES last hosted an event at the Milwaukee Mile in 2015, a race won by Sebastien Bourdais. Former INDYCAR champions Scott Dixon (2009) and Will Power (2014) are current active series drivers who have won at the Milwaukee Mile.

In addition to the NTT INDYCAR SERIES, the rising stars of racing will also compete at the Milwaukee Mile during the August 30-September 1 weekend.

Tickets for the Hy-Vee Milwaukee Mile 250s are on sale now at www.wistatefair.com/wsfp/indycar-weekend-at-the-milwaukee-mile

The 2024 INDYCAR season begins with the Firestone Grand Prix of St. Petersburg on March 10.

Hy-Vee, Inc. is an employee-owned corporation operating more than 550 business units across eight Midwestern states with sales of more than $13 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise, and superior customer service. Hy-Vee ranks in the Top 5 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company’s more than 75,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com

The Milwaukee Mile and Wisconsin State Fair Park: The Milwaukee Mile is the oldest continuously operating motor speedway in the world. It was built as a privately owned horse track in 1876 and hosted its first automobile race in 1903. In 1891, the Agricultural Society of Wisconsin purchased a parcel of land, including the track, which became the permanent location of the annual Wisconsin State Fair. Many historic racing moments took place at the Milwaukee Mile, and auto racing icon A.J. Foyt competed in more races at the legendary oval than any other facility. Wisconsin State Fair Park is a year-round entertainment venue hosting hundreds of events and meetings annually throughout the four seasons, including the annual Wisconsin State Fair, presented by UScellular. The Wisconsin State Fair takes place for 11-days each year in early August, and annually welcomes an average of one million visitors to experience the state’s largest agriculture showcase as well as a plethora of food, shopping, rides, games, and entertainment. The Fair Park is home to the Exposition Center, Tommy G. Thompson Youth Center, Milwaukee Mile Speedway, Wisconsin Products Pavilion, and many other facilities. Visit WiStateFair.com for more details.

INDYCAR is the Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone. The NTT INDYCAR SERIES features an international field of the world's most versatile drivers – including two-time and reigning series champion Alex Palou, six-time series champion Scott Dixon, two-time series champion and reigning Indy 500 winner Josef Newgarden and four-time Indianapolis 500 winner Hélio Castroneves – who compete on superspeedways, short ovals, street circuits and permanent road courses. The 2024 season consists of 17 races in the United States and Canada and is highlighted by the historic Indianapolis 500 presented by Gainbridge. The NTT INDYCAR SERIES, INDY NXT by Firestone, the Indianapolis Motor Speedway and IMS Productions are owned by Penske Corporation, a global transportation, automotive, and motorsports leader. For more information on INDYCAR and the NTT INDYCAR SERIES, please visit www.indycar.com. For more information on INDY NXT by Firestone, please visit www.indynxt.com.

After months of rumors and speculation, it was officially announced this morning that the NTT INDYCAR SERIES will be returning to the historic Milwaukee Mile in 2024 for a Labor Day weekend double header!

The Milwaukee Mile lands on the INDYCAR SERIES schedule for the first time since 2015. With the return set for Labor Day weekend, the iconic facility began hosting INDYCAR SERIES racing in 1939 and has featured wins by legendary drivers such as Rodger Ward (seven), Michael Andretti (five), Mario Andretti, A.J. Foyt, Gordon Johncock, Johnny Rutherford, Tom Sneva, Paul Tracy, Al Unser and Bobby Unser (four each).

The fabled 1-mile oval in West Allis, Wisconsin, also will showcase the NTT INDYCAR SERIES racing with a doubleheader weekend for the first time in the track’s history, providing two crucial races during the homestretch of the 2024 championship.

“There is such a great tradition and history of INDYCAR racing at the Milwaukee Mile, and we are excited to build on that legacy with a Labor Day weekend NTT INDYCAR SERIES doubleheader beginning in 2024,” said Roger Penske, chairman of Penske Corporation. “We appreciate all the loyal and passionate INDYCAR fans in Milwaukee and across the state of Wisconsin, and thanks to our partnership with the Wisconsin State Fair Park, we can’t wait to return to the Mile next season.”

More Information:

Official Press Release

Wisconsin State Fair Park INDYCAR Weekend

2024 NTT INDYCAR SERIES Schedule

INDIANAPOLIS – Although there’s no plan at this time for IndyCar to return to a track once a staple of the sport, the Milwaukee Mile remains very much on the radar, the head of the company that owns the series said Friday at the Indianapolis Motor Speedway.

Mark Miles, president and chief executive officer of Penske Entertainment Corp., said there have been “ongoing discussions” about the possibility, reiterating what he has said previously.

The century-old oval at State Fair Park hosted 114 Indy-style championship races sanctioned by AAA, USAC, CART, Champ Car and IndyCar, many of them following Indy by a week.

Over the last few decades, various promoters tried and were unable to run a profitable IndyCar event. The track has not had one in eight years.

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