Menards Extends Support to ARCA Midwest Tour

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(TOLEDO, Ohio - June 28, 2013) - Wisconsin-based home improvement retailer Menards is expanding its motorsports involvement to include the ARCA Midwest Tour through a unique business-to-business agreement with King Juice Co. of Milwaukee, WI.

Calypso Lemonade has become the Official Lemonade of the ARCA Midwest Tour. In addition, Calypso and Menards will serve as co-primary sponsors for the ARCA Midwest Tour Late Model to be driven by NASCAR veteran Johnny Sauter in the July 9 Howie Lettow Memorial 150 at the Milwaukee Mile Speedway.

"Sponsoring the ARCA Midwest Tour is a great opportunity for us to reach our customers with our unique flavors of Calypso Lemonades," said Laura Roszak of King Juice Company. "We are race fans ... Our owner, Tim Kezman, used to race in the old ASA series. We know how hot it can get while watching the races and our Calypso line of products offers a refreshment choice for all ages."

Menards, which serves as the Presenting Sponsor of the nationally touring ARCA Racing Series, will offer discounted general admission tickets for the ARCA Midwest Tour "Howie Lettow Memorial" race, if purchased before July 8, at 15 Milwaukee-area stores. The Howie Lettow Memorial 150 is a super late model special event, which will see drivers who race regularly in the ARCA Midwest Tour compete against drivers from all over the county, including NASCAR stars Matt Kenseth, David Ragan and others.

Calypso products can be found at Menards for a limited time, in a variety of flavors.

Kyle Busch Taking on the Challenge of the Swiss Colony Howie Lettow Memorial 150 presented by at Milwaukee

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NASCAR Superstar Joins Elite List of Short Trackers & More for Milwaukee ARCAFest July 8-9

Whether it's in one of NASCAR's national series or whenever he gets the urge to strap into one of his Late Model racecars, Kyle Busch never shies away from a challenge. That's why he's been so successful, to the tune of 115 career NASCAR victories in the top-three divisions and he's won some of the most prestigious short track events in the country.

Now, Busch will be tackling another challenge head-on when he battles with some of the country's top short track racers, plus some of his fellow NASCAR stars, in the ARCA Midwest Tour's Swiss Colony Howie Lettow Memorial 150 presented by on July 8 and 9 at Wisconsin's famed Milwaukee Mile.

The Lettow 150, part of the ARCAFest event at Milwaukee, already has an entry list 80-strong, chock full of big names from the NASCAR and short track worlds. With the addition of Busch to the impressive lineup, the second edition of the Howie Lettow Memorial could very well be the most star-studded short track event in recent history.

Lap Sponsorship Available For Swiss Colony Howie Lettow Memorial 150

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Once again this year for the Swiss Colony Howie Lettow Memorial 150 at the Milwaukee Mile, there are sponsorship opportunities available for each individual lap. There was a strong demand for last year's inaugural event and that demand has only increased for this year's running. This year's event is on July 8th and 9th.


The ARCA Midwest Tour presented by SCAG Power Equipment and Lester Buildings has made it even easier this year for potential sponsors by creating an online form on the ARCA Midwest Tour web site. The link for the form can be found here:


Laps can be purchased via Credit Card or Check by filling out the information on the web site. You will be contacted soon after you submit your lap information to work out payment on the request. All laps must be paid for by Wednesday July 3rd.