A PROMISING START: Milwaukee Mile Race Promoters Respond to Flood of Early Ticketing Requests

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Indianapolis, Indiana, September 28, 2010 – Following the recent announcement that the IndyCar Series will return to the Milwaukee Mile in 2011, fans have flocked to the event phone number and Web site, www.milwaukeemile2011.com.

According to promoter AB Productions CEO Chris McGrath, “Response has been outstanding. In just a few days following the racing schedule press conference, we have received thousands of calls and requests about tickets for the June 19, 2011 race – many from prior season ticket holders. The support and well wishes from so many so early deepen our conviction that we’re on track for a great weekend in Milwaukee on Father’s Day next year.”

Fans should know that the promoter of the event, AB Promotions, will be contacting former season ticket holders who have registered on the Web site or called the company with requests to purchase tickets for the 2011 event. “Our goal is to place them in or as close to their former seats as possible,” commented McGrath. Once prior season ticket holders have been re-ticketed, a process that is expected to take about 30 days, individual tickets will be offered to the general public.

Former season ticket holders who have not already done so should fill out the online ticket inquiry form on www.milwaukeemile2011.com or call 1-800-722-3840 as soon as possible to ensure they are contacted in advance of the general public ticket sales. Those who have not held season tickets in the past may also complete the online form to receive email notification of general public ticketing details and other race updates as soon as the information is available.

AB PROMOTIONS, LLC


AB Promotions is joint venture between Avocado, LLC and BMG Event Productions formed specifically for promoting and managing the 2011 Milwaukee Mile IndyCar race and associated weekend entertainment and activities. Named for the first letters of its corporate namesakes, AB is comprised of the complementary resources and talents of key personnel from Avocado Motorsports and BMG Event Productions.

AVOCADO, LLC

Founded in 2008, Avocado designs and implements custom motorsports marketing programs for businesses, race teams and drivers, using the three principles of accountability, momentum and results to drive business. This individualized strategy permits clients to participate in producing exactly what they want. By controlling the executables, Avocado ensures those expectations are met. Avocado is located 20 minutes north of the Indianapolis Motor Speedway in Carmel, Indiana.

BMG EVENT PRODUCTIONS


BMG Event Productions is a division of Business Media Group, Inc., a certified Woman Owned Corporation, founded in 1997 and headquartered in Indianapolis, Indiana. BMG specializes in strategic event management, logistics and execution for large-scale corporate, association and entertainment events hosted in locations throughout the world. Race related event management experience includes promotion and event management for Indianapolis Motor Speedway, 500 Festival, Indy Racing League, IZOD, Andretti Autosport and Speed TV.

CONTACTS

R. Christopher McGrath, Chief Executive Officer
AB Promotions, LLC
Phone: 317.490.6370
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www.avocadoamr.com


George Sechrist, Chief Operating Officer
AB Promotions, LLC
Phone: 317.652.5276
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www.bmgep.com