ABC Supply Co. Inc. Wisconsin 250 at Milwaukee IndyFest Secures Presenting Sponsor

on .


MILWAUKEE, WISC. (November 13, 2013) - Andretti Sports Marketing, promoter of the rejuvenated race weekend and festival of speed in Milwaukee, announced today the addition of Metro Milwaukee Honda Dealers to its lineup of sponsors as its new presenting sponsor for what is now known as the ABC Supply Co. Inc. Wisconsin 250 at Milwaukee IndyFest presented by Metro Milwaukee Honda Dealers, the IndyCar race and weekend festival occurring at the Milwaukee Mile facility on August 17, 2014.

Metro Milwaukee Honda Dealers has stepped up to support the revived event at the world's oldest operating motor speedway. The event became a weekend festival in 2012 when Andretti Sports Marketing took over responsibility of the event. With 2014 becoming the promoter's third year of hosting the weekend-long event has turned into much more than just a race on the historic oval track. With the addition of Mazda Road to Indy races in Indy Lights and Pro Mazda competition, along with rickshaw racing, free fair rides and a plethora of food and drink vendors, the ABC Supply Co. Inc. Wisconsin 250 at Milwaukee IndyFest Presented by Metro Milwaukee Honda Dealers has become a family-friendly festival lasting the entire weekend.

"The Metro Milwaukee Honda Dealers are excited to be a part of Milwaukee IndyFest," said Brad Schlossmann, President of the Metro Milwaukee Honda Dealers Ad Association and a local Honda dealer in Milwaukee.

With the announcement of Milwaukee IndyFest's presenting sponsor, IndyCar Series driver James Hinchcliffe will be on hand to engage with fans for an event to be held at David Hobbs Honda located at 6100 N. Green Bay Ave, Glendale, WI 53209 from 11:00 a.m. - 12:30 p.m. CT. The three-time race winner will also be made available to the media before the event, alongside Andretti Sports Marketing President John Lopes.

"Honda and its dealers stand among the biggest supporters of IndyCar racing and its events," commented Starke Taylor, Andretti Sports Marketing Executive Vice President and Chief Marketing Officer. "We are grateful for their commitment to the Milwaukee market and our historic race and festival."

Tickets for the 2014 ABC Supply Co. Inc. Wisconsin 250 at Milwaukee IndyFest presented by Metro Milwaukee Honda Dealers will go on sale November 20. Please visit, for more event information.

About Milwaukee IndyFest
In 2012, Andretti Sports Marketing Wisconsin, LLC brought INDYCAR racing back to the Milwaukee Mile. The Milwaukee Mile at the Wisconsin State Fair Park is the longest continually operating speedway in the world. To find out more, visit Find us on Facebook at and follow us on Twitter at

About Andretti Sports Marketing Wisconsin, LLC
Andretti Sports Marketing Wisconsin, LLC is a subsidiary of Andretti Sports Marketing, LLC. Based in Indianapolis with regional offices in Toronto, New York and Fort Lauderdale, Andretti Sports Marketing, LLC manages turnkey marketing solutions for its professional sports, entertainment and event marketing clients. Led by racing legend Michael Andretti, Andretti Sports Marketing collaborates with MDC Partners Inc. agencies, blending a winning formula for corporations within the sports marketing industry and provides a broad activation footprint servicing both North American and international clients. For more information, visit