Coors Light will return as Official Domestic Beer Partner of the ABC Supply Co. Inc. Wisconsin 250 at Milwaukee IndyFest Presented by the Metro Milwaukee Honda Dealers. This August, the entertainment hub of Milwaukee IndyFest will be the Coors Light Music and Beer Garden—just inside Turn 3 of the Milwaukee Mile with music, food, driver Q&As, the Pit Stop Challenge, a professional beach volleyball tournament, and more.
The Milwaukee Mile will host more than just racing this August, as officials from the ABC Supply Co. Inc. Wisconsin 250 at Milwaukee IndyFest Presented by the Metro Milwaukee Honda Dealers and theNational Volleyball League (NVL) announced that the fifth event of its Pro Beach tour will take place at Milwaukee IndyFest August 16-17. The California-based league will host players from around the nation as a part of the three-stop swing of their Midwest tour. Construction of the sand court inside of Turn 3 will create a beach party atmosphere inside the Coors Light Music and Beer Garden, with food, drink, and live, on-stage entertainment available throughout the race weekend.
Motorcycle owners will have a special opportunity to enjoy the ABC Supply Co. Inc. Wisconsin 250 presented by the Metro Milwaukee Honda Dealers this year with the new Ride to the Mile ticket package, available today! Participants will have the exclusive opportunity to be part of a group ride around the Milwaukee Mile on Sunday morning before the Verizon IndyCar Series race.
A brand new trackside opportunity awaits you at the ABC Supply Co. Inc Wisconsin 250! The H-BLOCK - Honda Fan Section is the ultimate place for Honda fans to experience the excitement of the Wisconsin 250. As a fan in the H-BLOCK, you will receive exclusive Honda gear and a chance to win more prizes.
ABC SUPPLY CO. INC. WISCONSIN 250 AT MILWAUKEE INDYFEST SECURES METRO MILWAUKEE HONDA DEALERS AS PRESENTING SPONSOR
MILWAUKEE, WISC. (November 13, 2013) - Andretti Sports Marketing, promoter of the rejuvenated race weekend and festival of speed in Milwaukee, announced today the addition of Metro Milwaukee Honda Dealers to its lineup of sponsors as its new presenting sponsor for what is now known as the ABC Supply Co. Inc. Wisconsin 250 at Milwaukee IndyFest presented by Metro Milwaukee Honda Dealers, the IndyCar race and weekend festival occurring at the Milwaukee Mile facility on August 17, 2014.
Metro Milwaukee Honda Dealers has stepped up to support the revived event at the world's oldest operating motor speedway. The event became a weekend festival in 2012 when Andretti Sports Marketing took over responsibility of the event. With 2014 becoming the promoter's third year of hosting the weekend-long event has turned into much more than just a race on the historic oval track. With the addition of Mazda Road to Indy races in Indy Lights and Pro Mazda competition, along with rickshaw racing, free fair rides and a plethora of food and drink vendors, the ABC Supply Co. Inc. Wisconsin 250 at Milwaukee IndyFest Presented by Metro Milwaukee Honda Dealers has become a family-friendly festival lasting the entire weekend.
"The Metro Milwaukee Honda Dealers are excited to be a part of Milwaukee IndyFest," said Brad Schlossmann, President of the Metro Milwaukee Honda Dealers Ad Association and a local Honda dealer in Milwaukee.
ABC Supply Company and Andretti Sports Marketing announce plans for the 2014, 2015 ABC Supply Wisconsin 250 at Milwaukee IndyFest
MILWAUKEE (October 16, 2013) - Andretti Sports Marketing announced today that they have teamed with ABC Supply Co. Inc. to bring INDYCAR racing excitement back to the Milwaukee Mile at Wisconsin State Fair Park on August 16 and 17. ABC Supply Co. Inc. will serve as the title sponsor for the IndyCar Series race at Milwaukee IndyFest for the 2014 and 2015 seasons.
In 2012, Michael Andretti committed to the Milwaukee market to rebuild the event and keep INDYCAR racing in the state of Wisconsin, by reviving the open-wheel event at the historic Milwaukee Mile. Andretti Sports Marketing worked diligently in the market and has now set out a two-year plan to build on the success of Milwaukee IndyFest with its partner ABC Supply Co. Inc.
"We're very excited to sponsor the race in our home state of Wisconsin at the historic Milwaukee Mile," said Diane Hendricks, ABC Supply Founder and Chairman of the Board. "We have a large number of associates and customers in the Wisconsin area and are happy for the opportunity to support the oldest and longest operating motor speedway in the world. As a sponsor of A.J. Foyt Racing for almost 10 years, we're thrilled to play a small part in open-wheel racing in Wisconsin."
ABC Supply Co. Inc. is the largest wholesale distributor of roofing in the United States and one of the nation's largest distributors of siding, windows and other select exterior building products. Having celebrated its 30th anniversary in 2012, ABC Supply Co. Inc. has more than 400 branches in 45 states, employing approximately 7,000 associates nationwide.
The question of whether Milwaukee's IndyCar race will return in 2014 has been answered affirmatively, but the timing of when it will be held and the details of the Milwaukee IndyFest event will be revealed Oct. 16.
After this June's Milwaukee IndyFest, promoter Andretti Sports Marketing of Indianapolis said it wanted a return engagement but could not provide assurances. Andretti for the second year ran the event and targeted both open-wheel racing fans and folks who wanted to enjoy music, rides and concessions at the Milwaukee Mile on Father's Day weekend.
Milwaukee IndyFest showed improvement in attendance this year but sponsorships remain below expectations, said the event’s organizer.
The future of the IndyCar race at the Milwaukee Mile, infield festival and downtown Milwaukee pre-race street party will be determined in the coming months.
Andretti Sports Marketing, Indianapolis, for the second year ran the event and targeted both open-wheel racing fans and folks who wanted to enjoy music, rides and concessions at the track on Father’s Day weekend.
“We’re determined to really keep working on this,” said Kevin Healy, managing director of Andretti Sports Marketing.
Ryan Hunter-Reay continued Andretti Autosport's domination at the Milwaukee Mile, winning the IndyCar event Saturday for the second year in a row.
Hunter-Reay became the first driver to win back-to-back races at the Mile since Tony Kanaan in 2006 and 2007 when he was driving for — you guessed it, Andretti.
Andretti drivers have won five of the last nine races at the mile oval.
It's the second win of the season for the defending IndyCar Series champion and it came at the site of the track he used to jumpstart last year's title run. Hunter-Reay reeled off three consecutive wins starting with Milwaukee last season to climb into the championship race.
Penske Racing's Helio Castroneves was second, and teammate Will Power finished third.
Check out this collection of photos from the events on Friday at the 2013 Milwaukee IndyFest at the Milwaukee Mile.
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