Andretti Sports Marketing Wisconsin, led by INDYCAR team owner Michael Andretti, will promote the Milwaukee IndyFest at the Milwaukee Mile, June 15 and 16.
The Father’s Day weekend festival will be headlined Saturday afternoon by an internationally televised IZOD IndyCar race as well as a Firestone Indy Lights event. It will also include many other events designed to create a memorable family holiday weekend at the Wisconsin State Fair Grounds.
“Andretti Sports Marketing is excited about promoting IndyFest at the Milwaukee Mile,” said Michael Andretti, CEO of Andretti Sports Marketing, LLC, and a racer who visited Milwaukee’s victory lane five times as a driver and three more times as a team owner. “It’s a historic track in a great city, and it’s a place that has always been a favorite for my family. But, more importantly, it’s an ideal track for Indy cars and always produces exciting racing for the fans.”
To lead the event, Kevin Healy has been named Managing Director of Milwaukee IndyFest. Healy is a 30-year veteran of the airline industry and most recently served as Sr. Vice President of Marketing and Planning for AirTran Airways, a long-time sponsor of Andretti Autosport IndyCar teams. The event allows him to combine his love of the Milwaukee community and motorsports.
“When Michael asked if I would like to help bring IndyFest to the Milwaukee Mile, I jumped at the chance,” said Healy. “Milwaukee is a great city and I’ve always thought the racing at the Milwaukee Mile is some of the most exciting on the IndyCar circuit.
“When Michael asked if I would like to help bring IndyFest to the Milwaukee Mile, I jumped at the chance,” said Healy. “Milwaukee is a great city and I’ve always thought the racing at the Milwaukee Mile is some of the most exciting on the IndyCar circuit.
“Our goal is to make this more than a race, by creating a festival environment with some unique fan interactions and experiences, a great concert and a celebration of the history of the Milwaukee Mile. We will announce more events in the coming weeks.”
Read the Full Article on IndyCar.com
Read the Full Article on IndyCar.com