(TOLEDO, Ohio - June 28, 2013) - Wisconsin-based home improvement retailer Menards is expanding its motorsports involvement to include the ARCA Midwest Tour through a unique business-to-business agreement with King Juice Co. of Milwaukee, WI.
Calypso Lemonade has become the Official Lemonade of the ARCA Midwest Tour. In addition, Calypso and Menards will serve as co-primary sponsors for the ARCA Midwest Tour Late Model to be driven by NASCAR veteran Johnny Sauter in the July 9 Howie Lettow Memorial 150 at the Milwaukee Mile Speedway.
"Sponsoring the ARCA Midwest Tour is a great opportunity for us to reach our customers with our unique flavors of Calypso Lemonades," said Laura Roszak of King Juice Company. "We are race fans ... Our owner, Tim Kezman, used to race in the old ASA series. We know how hot it can get while watching the races and our Calypso line of products offers a refreshment choice for all ages."
Menards, which serves as the Presenting Sponsor of the nationally touring ARCA Racing Series, will offer discounted general admission tickets for the ARCA Midwest Tour "Howie Lettow Memorial" race, if purchased before July 8, at 15 Milwaukee-area stores. The Howie Lettow Memorial 150 is a super late model special event, which will see drivers who race regularly in the ARCA Midwest Tour compete against drivers from all over the county, including NASCAR stars Matt Kenseth, David Ragan and others.
Calypso products can be found at Menards for a limited time, in a variety of flavors.
ABOUT ARCA
The Automobile Racing Club of America (ARCA) is among the leading auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series, the ARCA Truck Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.
ABOUT MENARDS
With 280 stores in 14 Midwestern states, Menards has the tools, materials and supplies for all your home improvement needs whether just needing a light bulb or can of paint to building a deck or new home. Menards is known throughout the home improvement industry as the low price leader; it's no wonder their famous slogan - "SAVE BIG MONEY" - is so widely known and easy to remember. Menards does things right - the company's strength and success can be seen in the well-stocked and maintained stores, the lowest prices in town and the way guests are always treated like family in a hometown hardware store atmosphere.
ABOUT KING JUICE / CALYPSO
King Juice Company, Inc. is a premier mid-size packager of non-carbonated liquids based in Milwaukee, Wisconsin. We also produce our own line of Calypso Branded juices and fruit drinks. Producing only the highest quality products in a state-of-the-art manufacturing facility, we are Government Inspected, Organic Certified, and HACCP Qualified. We have a fully equipped quality assurance lab on site.
FOR MORE INFORMATION
To learn more about the ARCA Midwest Tour, log on to arcamidwesttour.com. For questions call the ARCA Midwest Tour office at (262) 729-4111 or Tim Olson at (612) 327-5831 or Steve Einhaus (630) 212-6022 at or e-mail Tim Olson at This email address is being protected from spambots. You need JavaScript enabled to view it. or Steve Einhaus at This email address is being protected from spambots. You need JavaScript enabled to view it..