Milwaukee IndyFest Returns to The Milwaukee Mile July 11-12

Written by Andretti Sports Marketing on .

2015 ABC Supply Co. Inc. Wisconsin 250 presented by The Metro Milwaukee Honda Dealers

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New activities enhance fan experience at popular summer festival

Racing returns to Milwaukee for the 2015 ABC Supply Co. Inc. Wisconsin 250 presented by The Metro Milwaukee Honda Dealers, part of Milwaukee IndyFest July 11-12 at Wisconsin State Fair Park.

“Milwaukee is one of my favorite races on the calendar and it has a special meaning to me and my family,” says Michael Andretti, owner and CEO of Andretti Sports Marketing. “From the on-track action to the fans in the stands, The Milwaukee Mile is by far one of the most iconic tracks in the world, and it’s an honor to be associated with this historic event.”

This will mark the fourth consecutive year Andretti’s sports marketing group, Andretti Sports Marketing, has owned and operated Milwaukee IndyFest.

“This is much more than a race: It’s a celebration of Milwaukee’s racing history and tradition, and to be able to keep that going means the world to me,” said Andretti. “I enjoy seeing families smiling from ear to ear in the family fun zone and friends enjoying the music and beer garden. It’s an event that brings the community together which is what racing in Milwaukee is all about.”

New events have been added this year to enhance the Milwaukee IndyFest fan experience. Fans have the opportunity to play against IndyCar teams in a competitive cornhole tournament from 7:30-8:30 p.m. (CT) Saturday night. To register, email This email address is being protected from spambots. You need JavaScript enabled to view it..

Tailgating returns to The Milwaukee Mile this year. Fans can purchase tailgate passes for Sunday, July 12 that allow them to park their vehicle inside Turn 1 of the historic oval. The trackside tailgate gives patrons a unique opportunity to grill, eat and drink inside of The Milwaukee Mile. To purchase your pass and tickets, click here or go to milwaukeeindyfest.com.

The Verizon IndyCar Series will share the track with vintage racers from the Harry Miller Club on Saturday, July 11, giving fans a view of IndyCar’s past and present on the historic 1-mile oval. Fans can purchase a ride-along in the vintage Indy cars by purchasing the Harry Miller Charity Ride experience. All proceeds from the package will be donated to the Racing For Kids charity. To learn more and purchase an experience, click here.

Infield activities for all ages will be available throughout the weekend, with live music and freestyle motocross exhibitions in the Coors Light Music & Beer Garden, carnival rides and face painting in the family fun zone and driver autograph sessions. 

2014 Verizon IndyCar Series Champion Will Power looks to defend his Milwaukee IndyFest crown over his teammate and current IndyCar championship points leader, two-time and reigning Indianapolis 500 winner Juan Pablo Montoya. Ryan Hunter-Reay returns to The Mile in hopes of capturing his third Milwaukee IndyFest win in four years, and young American talent Josef Newgarden looks to capture his third win of the season and his career. 

Tickets are available for purchase online at milwaukeeindyfest.com or by dialing 800-514-ETIX. The Official Box Office is located at the House of Harley at 6221 West Layton Ave. in Milwaukee.

CLICK HERE FOR WEEKEND SCHEDULE



About Milwaukee IndyFest

The Verizon IndyCar Series will return to the world-famous Milwaukee Mile July 11-12 for two days of high speed action at the world’s oldest operating motor speedway! This year, the Verizon IndyCar Series will pair with vintage racers from the Harry Miller Club, giving fans a view of IndyCar past and present on the historic one-mile oval. Infield activities for all ages will be available both days, with live entertainment in the Coors Light Music & Beer Garden, and driver autograph sessions and Q&A’s in the IndyCar Fan Village.

About Andretti Sports Marketing
Andretti Sports Marketing is an Indianapolis-based marketing company focusing on sports, entertainment, experiential, and urban event management.  We manage and operate world-class marketing platforms and large-scale events around the world.  Andretti Sports Marketing has partnered with companies such as Volkswagen, Dr Pepper Snapple Group, AutoNation, DHL, Chrysler, Honda, the FIA Formula E Championship, and Red Bull Global Rallycross, among others.  Drawing on its competencies in marketing, public relations, strategy, retail, contract negotiation, logistics, hospitality, and event management, Andretti Sports Marketing focuses on providing best-in-class services across a broad scope of disciplines. To learn more, please visit: andrettisportsmarketing.com.